Pinterest lets users connect with others by “pinning” photos, articles and videos from around the internet to virtual “pinboards,” which are organized by subject and interest. Browse through different themes and categories and follow other Pinterest users whose interests match yours. Popular categories are food, drinks, recipes, design, and music, with hundreds more. Pinterest’s goal is to “connect everyone in the world through the things they find interesting.”
To use Pinterest, install the Pin It widget in your bookmarks and click it when you find something you want to share. Just select the image/article/video, the pinboard it should go to, and include a description. Your pins can be seen by anyone on Pinterest, and can also be shared on Facebook and Twitter.
Source: Nielsen @plan 2012
It’s a great way to share food images, because food has delicious visual appeal. Connect with customers who share your interests through images, recipes and inspiration. It’s a great way to drive traffic to your website and other social media platforms, and could even generate increased visits and customer loyalty.
Visit http://pinterest.com/ and click “Request an Invite.”
Pinterest lets you track your number of pins, likes, followers and people you are following.
Pinterest Widget: Add this button to your bookmarks, and click it when you see an image/article/video you want to pin.
Pin: A pin is an image/video/article added to Pinterest. You can pin things through the Pinterest widget or by uploading them from your computer or phone. Pins from the widget will include a link back to the original source.
Re-pin: Adding an image you found on Pinterest to your restaurant’s board.
Liking: Liking a pin adds it to your restaurant’s profile likes, but does not post it on your board.
Pinboard:A set of pins organized by subject matter or interest.
Source: Conagra Foodservice Guide to Social Media