What is Foursquare

Foursquare is a location-based social media tool that makes cities easier to explore. People share their location with friends by “checking-in” using a smartphone or by text message when they’ve arrived at a restaurant. Checking-in earns points, badges, and even special deals. Restaurants are easier to find, share and recommend using Foursquare.

Who Is Using Foursquare?

  • 15+ million worldwide users, with over 1.5 billion check-ins
  • 750,000 using the merchant platform
  • 1,212,000 US monthly unique visitors
  • 54% of users are female, 46% are male
  • 11.1% are ages 18-24, 24.6% are 25-34, 22.8% are
  • 35-44, 22.6% are 45-54 and 18.9% are 55+
  • 77% have a household income of $100K+
  • 72% have visited a quick service restaurant in the past week and 64% have visited a full service restaurant in the past month

Source: Nielsen @plan 2012

Why Should I Use It?

Engage with your current customers and attract new ones, as well as track how your restaurant is performing over time with Foursquare’s analytics.

Foursquare Is Best For:

Rewarding loyal customers and attracting new ones with Foursquare deals – special offers, coupons and discounts – which are presented to users when they check-in at your restaurant.

How to Create an Account:

Visit https://foursquare.com/business/venues and Foursquare will walk you through the process.

Measurements and Analytics:

  • Foursquare lets business administrators view the following on their stats page:
  • Total daily check-ins over time
  • Most recent and frequent visitors
  • Gender breakdown of check-ins
  • What time of day customers check-in
  • The percentage of check-ins linked to Twitter or Facebook

Foursquare Helpful Hints:

Follow your customers on Foursquare, Facebook and Twitter if they have an account. For example, some people share their Foursquare check-ins on Facebook and Twitter so their followers can see where they are.

Create specials and keep them fresh – this rewards customers who check in often.

Offer special deals for the “Mayor” – the one customer who checks in the most.

Follow up with those that do check in. Send a “shout out” – a Foursquare message – to people who check

Foursquare Glossary:

Check-in: Customers “check-in” to tell their Foursquare friends where they are.

Likes: Users can click the Like or Dislike buttons to share their opinions of various places with their Foursquare friends. It also helps customize their experience by using feedback to suggest nearby locations the user might like.

Specials: These are unique offers that restaurants can provide to customers who check-in. Specials can be for a specific check-in or for checking-in at a specific time of day. For example, “Free dessert the first time you check-in” or “Check in between 2-3pm for 15% off your meal.”

Tips: Foursquare users can leave mini-reviews, called Tips, when they check-in to a location. These are visible to anyone who views that location on Foursquare’s app or website.

Top Picks: Clicking “Top Picks” will offer users a list of suggested nearby places based on their likes and dislikes. Depending on a user’s location, places their friends have visited or liked will also pop up.

Share: Clicking these buttons sends a check-in post to Facebook and Twitter, so users on those social networks can see where friends are checking-in. Users can also sync their Facebook and Twitter accounts with Foursquare, to automatically send check-in information to their Facebook and Twitter timelines.

Badges: Badges are rewards people can earn based on check-ins – some for checking-in a certain number of times, others for checking-in to special locations. Restaurants and other businesses can offer custom badges as well. These badges must be submitted to Foursquare for approval and have a monthly service fee.

Mayor: The person who has checked-in to a location the most within a 60-day period.

Source: ConAgra Foodservice

January 2013